I’m really pleased with the quality of questions received for this feature. Please keep those great questions coming. Here’s the latest installment of “Ask the Crisis Manager.”
S. Wallace: My client has done a lot of very good work for his company, but it’s the one negative thing he did that’s popping up at the top of the Google searches. How can I get that one negative thing moved down on the Google results so that it’s not top of mind for people?
I hope you enjoyed the first half of this list.
Here is the sequel of common barriers to having a practical, actionable crisis plan.
Continue reading The Disabling Dozen (Part 2 of 2): Common Crisis Plan Impediments
Quick – what’s worse: having no crisis plan, or having an unwieldy crisis plan?
Consider that the latter is worse for an organization that lets its fate ride solely on the contents of that plan, without cultivating an experienced team to execute its clunky contents. In other words: it’s a bad plan to trust only a plan; it’s disastrous if the written plan isn’t actionable.
Crisis managers should review of their written plans against this checklist of worst practices to see if a re-write is due:
Continue reading The Disabling Dozen (Part 1 of 2): Common Crisis Plan Impediments
I’m delighted to launch this interview series – dubbed Three Tough Q’s – with one of the true luminaries of risk and crisis communication, Peter Sandman. If you haven’t had the privilege, I encourage you to attend one of Peter’s speaking engagements or tap the cornucopia of resources on his Web site.
Interview highlights appear here, but each question also links to the complete, robust responses that appear on Peter’s Web site.
Without further ado – enter, Sandman:
For spokespeople, being as repetitive as possible in a media interview is generally accepted as a pathway to success. Why? Perhaps the answer lies in 7s and 13s.
A spokesperson can reasonably expect a broadcast media interview to last around seven minutes. An interview with a newspaper or blog lasts a little longer, about thirteen minutes, since that medium allows for deeper analysis and probing.