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A Ketchum colleague recently shared this post from the Chief Product Officer of Forbes Media.  In it, she describes the Forbes new model of “Entrepreneurial Journalism,” where freelance writers are paid by the size of the audience they attract.

I’m a loyal Forbes subscriber, but I’m disappointed with the direction here.  I believe this will have negative implications for crisis management.

Why?  Several reasons:

Continue reading Reputation pitfalls of demand-based journalism →