I’m really pleased with the quality of questions received for this feature. Please keep those great questions coming. Here’s the latest installment of “Ask the Crisis Manager.”
S. Wallace: My client has done a lot of very good work for his company, but it’s the one negative thing he did that’s popping up at the top of the Google searches. How can I get that one negative thing moved down on the Google results so that it’s not top of mind for people?
I received a terrific first wave of questions for this feature — thanks to all for participating! To maintain my post-brevity rule, I’ll post three answers at a time and queue up other questions in future editions.
Keep those questions coming by posting here, or through Twitter.
Onward — to your questions….
With this post, I’m launching a regular segment on this blog called “ask the crisis manager.” Here, I will attempt to address any relevant question thrown my way. Start sending me your questions through Twitter direct messages, or through the “Contact / Ask” form. (I’ll also respond to “ask the communications coach” questions, if you’re so inclined.)
The main goal of this feature is to help readers gain insights on an experienced crisis management mindset — which is rooted in credibility, focus and imagination. I also hope this feature will be an ongoing, stimulating experiment for me.