Category Archives: crisis response

Don’t Die on the Vine

I’m far from being a technology early-adopter, but I think that Twitter’s Vine might catch on.  The service allows users to shoot only six-second audio/video clips, which are looped and can be shared through social media.  Its ease and forced brevity makes sense, since I believe people prefer a six-second update on some things, versus a longer YouTube clip.

If a picture is worth 1,000 words, well then a Vine must be worth 6,000.  Marketers, media  and celebrities are already swinging on the Vine.  Agencies like Ketchum are providing guidance.  And clever members of the public are already showing how artistic the medium can be.

Will the service spread and menace like kuzdu, or become an irritant like poison oak?  Time will tell.  Either way, the service may already have implications in accelerating crisis management situations and helping manage these situations.

In the spirit of the service, here are only six quick examples: Continue reading Don’t Die on the Vine

Online Crises: Only Six Social Solutions?

There is a lot involved in the decision-making process to determine how to manage a social media threat.   But for all of the required complexity, there’s typically only six solutions to choose from:  delete it, ignore it, monitor it, redirect it, respond to it or engage deeply on it.  

For a deeper perspective on this, check out my article placed in the Fall edition of The Public Relations Strategist, the quarterly publication of PRSA. Continue reading Online Crises: Only Six Social Solutions?

Superstorm Sandy: Immediate Approaches to Consider

Sandy photo, NASACorporate communicators may be wondering how to support either emergency communications to employees/customers, or humanitarian efforts in the wake of Superstorm Sandy.

Here’s a quick list of top approaches to consider:

EMERGENCY MANAGEMENT TOP APPROACHES


Continue reading Superstorm Sandy: Immediate Approaches to Consider

Two sets of keys for crisis communications

Bill SalvinFellow blogger and crisis manager, Bill Salvin, recently posted on three keys for crisis communications in the digital age.  The keys he shares are honesty, speed and images.

Here are excerpts from each key:

Honesty:  Let everyone on your team know that your integrity is the most valuable commodity you have in a crisis and it must not be compromised.

Speed:  The dynamics of a crisis can change based on external events. Once identified, empower your team to make the tactical decisions required to communicate events as they unfold.

Images:  People believe what they see over what they hear. You can have great talking points and a great spokesperson destroyed because the words are out of sync with the images coming from the scene.

Continue reading Two sets of keys for crisis communications

Workplace communications during a crisis

Former colleague and current Examiner.com columnist, Phil Mann, recently interviewed me for his article, “The importance of workplace communications during a crisis.” 

Key callout:

Donnelly argues that the employee audience is a crucial one that, in an ideal world, should be addressed first or at least simultaneously to the initial release of public information. He believes this is even more essential given the immediate access to information today via social media.

Continue reading Workplace communications during a crisis