There is a lot involved in the decision-making process to determine how to manage a social media threat. But for all of the required complexity, there’s typically only six solutions to choose from: delete it, ignore it, monitor it, redirect it, respond to it or engage deeply on it.
For a deeper perspective on this, check out my article placed in the Fall edition of The Public Relations Strategist, the quarterly publication of PRSA. Continue reading Online Crises: Only Six Social Solutions?
Corporate communicators may be wondering how to support either emergency communications to employees/customers, or humanitarian efforts in the wake of Superstorm Sandy.
Here’s a quick list of top approaches to consider:
EMERGENCY MANAGEMENT TOP APPROACHES
- Ensure employees that their welfare is of utmost importance to company. Consider sharing key official information to keep food/water safe and to manage mold in flood-affected areas. Here are some:
- Connect with local authorities’ information systems to receive official notification of resumed services, power, and/or communications
Continue reading Superstorm Sandy: Immediate Approaches to Consider
Fellow blogger and crisis manager, Bill Salvin, recently posted on three keys for crisis communications in the digital age. The keys he shares are honesty, speed and images.
Here are excerpts from each key:
Honesty: Let everyone on your team know that your integrity is the most valuable commodity you have in a crisis and it must not be compromised.
Speed: The dynamics of a crisis can change based on external events. Once identified, empower your team to make the tactical decisions required to communicate events as they unfold.
Images: People believe what they see over what they hear. You can have great talking points and a great spokesperson destroyed because the words are out of sync with the images coming from the scene.
Continue reading Two sets of keys for crisis communications
Former colleague and current Examiner.com columnist, Phil Mann, recently interviewed me for his article, “The importance of workplace communications during a crisis.”
Donnelly argues that the employee audience is a crucial one that, in an ideal world, should be addressed first or at least simultaneously to the initial release of public information. He believes this is even more essential given the immediate access to information today via social media.
Continue reading Workplace communications during a crisis