Lately it seems crisis management experts have become quite comfortable publicly commenting on the crisis du jour.
I’m not fond of drawing conclusions about a crisis while it’s ongoing. The primary reason: it’s tough to have a robust opinion based only on publicly reported information. To me, that’s like a physician offering a second opinion based only on a description of symptoms by the patient’s mom.
Yet, many crisis pundits (colleagues and competitors alike) give no such pause. When a new crisis strikes, crisis management pros swarm like swallows to blogs, newspapers, magazines and broadcast news studios.
I’ve begun watching this space closely like a birder, taking notes on different styles. I now fancy that crisis punditry can be categorized along some ornithological profiles: