Tag Archives: alignment

opinion and insights

Video: my interview with CommPRO’s Brian Pittman

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Earlier today, my interview with Brian Pittman – part of his “DESKSIDE WITH…” series – was posted to CommPRO, a marketing communications industry news hub.   Here ‘tis:

I’ll admit that I thought the final video would have been an edited to 4-5 minutes, but the final product clocks in at a meaty 12:51.   If you haven’t got that much time to spend, here’s what we cover:

  • 00:11:  What I’m working on now – moving organizations from “plans” to “capabilities”
  • 00:50:  Crisis implications/lessons on WikiLeaks on companies
  • 4:21:  Biggest mistakes brands make when bad news breaks (hint:  they’re not aligned!)
  • 6:19:  Common elements of companies that manage crises well through social media  (hint:  they’re aligned!)
  • 8:33:  Crisis preparedness New Year’s resolutions
  • 10:18:  How to align crisis response among PR, advertising, marketing, investor relations and corporate communications disciplines and agency partners  (hint:  get aligned before a crisis happens!)

If you have any feedback on the interview, share it with me below.  (And, yes, I know I need a better webcam.)

Thanks!

Dec. 24 Update:  Crisisblogger (and expert) Gerald Baron was kind enough to refer his readers to this interview on his blog.  Thanks, Gerald!

Jan. 20 Update:  It’s nice to see my European colleague Dirk Popp feature this video interview on his blog.  Thanks, Dirk!

planning and prevention

Small-ball crisis management elements

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I’m currently enjoying a late-summer trip with my golf buddies.  The schedule is hectic:  early-morning Ryder Cup watching, a morning golf round, lunch-on-the-run, an afternoon golf round, high-calorie/fat dinners, no-limit poker and sports talk into the wee hours.  Since playoffs are imminent, Major League Baseball is heavily discussed.

Every year, I contend that the home run is overrated.  Heavy debate ensues.

I provide context for my runs-scored argument in this article of The  Public Relations Strategist, a quarterly publication of the Public Relations Society of America.  The baseball analogy helps me may a point about crisis management:  crisis response gets all the attention, but other elements of holistic crisis management also deserve a share of the limelight.

Check out the article and share your thoughts below, please. 

Does crisis response get too much attention?  Should experts in our industry do a better job of promoting the importance of preparedness and mitigation elements of holistic crisis management?  (Also, baseball fans can let me know if you agree/disagree on my point about the overrated home run!)