I hope this is an obvious point — reputation management is just one facet of broader strategic crisis management.
Communications pros play an important part in the broader system, along with those in business continuity planning (BCP, which is a focus on minimizing business disruption), risk management (often a combination of insurance, legal, regulatory and fiduciary risk), and incident/security management (typically a focus on environmental, health, safety and security risks).
Which discipline should supersede and own this process? Well, none.
A company’s senior leadership is ultimately responsible for a crisis – they own the system, whether they like it or not. Sadly, far too many of these leaders adopt crisis management systems that cover only one or some of these disciplines. Continue reading Who Owns Crisis Management?