Fellow blogger and crisis manager, Bill Salvin, recently posted on three keys for crisis communications in the digital age. The keys he shares are honesty, speed and images.
Here are excerpts from each key:
Honesty: Let everyone on your team know that your integrity is the most valuable commodity you have in a crisis and it must not be compromised.
Speed: The dynamics of a crisis can change based on external events. Once identified, empower your team to make the tactical decisions required to communicate events as they unfold.
Images: People believe what they see over what they hear. You can have great talking points and a great spokesperson destroyed because the words are out of sync with the images coming from the scene.