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Thoughts and opinions expressed here may not reflect those of my employer:    |
©iStockphoto.com/On-Air A Ketchum colleague recently shared this post from the Chief Product Officer of Forbes Media. In it, she describes the Forbes new model of “Entrepreneurial Journalism,” where freelance writers are paid by the size of the audience they attract. I’m a loyal Forbes subscriber, but I’m disappointed with the direction here. I believe [...] 
There is a growing industry of “prize-riggers” (my term) who band together to manipulate the results of online contests, giveaways and sweepstakes. In this blog post on PRSAY, the official blog of The Public Relations Society of America, I categorize different types of prize-riggers and offer tips for PR pros to consider. Go [...] 
There was an interesting post in The New York Times today about labor unions’ use of social media to better inform members on negotiations, solicit ideas and also to rebut rumors. To be sure, unions are also using Facebook, YouTube, Twitter and other digital connections to build momentum for organizing attempts as well. As unions embrace technology, so [...] 
Ketchum, my employer, recently published the latest edition of its online magazine, Perspectives. Some previous posts I created for this blog have been combined and updated for one of the key articles of the magazine. Check out the article if you: Are interested in the latest thoughts on the pros and cons of citizen broadcasting Would [...] 
Tips to protect sponsors of celebrity stars, especially those who are active on Twitter or Facebook [...] |
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Copyright © 2012 James J. Donnelly.com - All Rights Reserved |
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