I hope this is an obvious point — reputation management is just one facet of broader strategic crisis management.
Communications pros play an important part in the broader system, along with those in business continuity planning (BCP, which is a focus on minimizing business disruption), risk management (often a combination of insurance, legal, regulatory and fiduciary risk), and incident/security management (typically a focus on environmental, health, safety and security risks).
Which discipline should supersede and own this process? Well, none.
A company’s senior leadership is ultimately responsible for a crisis – they own the system, whether they like it or not. Sadly, far too many of these leaders adopt crisis management systems that cover only one or some of these disciplines. Continue reading Who Owns Crisis Management?
There is a lot involved in the decision-making process to determine how to manage a social media threat. But for all of the required complexity, there’s typically only six solutions to choose from: delete it, ignore it, monitor it, redirect it, respond to it or engage deeply on it.
For a deeper perspective on this, check out my article placed in the Fall edition of The Public Relations Strategist, the quarterly publication of PRSA. Continue reading Online Crises: Only Six Social Solutions?
Are there particular industries or companies that attract a larger portion of “social media risk” than others?
A colleague of mine recently asked that question and I thought I would share a version of my response.
Rather than focus on vertical industries or specific brands/companies, it might be more instructive to look at three different categories of the types of anger or scrutiny that can snowball when pushed downhill by digitally networked communities. Here are three that I see regularly:
Continue reading 3 Categories of Social Media Risk
There is a growing industry of “prize-riggers” (my term) who band together to manipulate the results of online contests, giveaways and sweepstakes.
In this blog post on PRSAY, the official blog of The Public Relations Society of America, I categorize different types of prize-riggers and offer tips for PR pros to consider.
Go to the link and check it out. And if you have comments, you can share them there or below.