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Thoughts and opinions expressed here may not reflect those of my employer:
Ketchum

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Prize-rigging can undermine online promotions

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There is a growing industry of “prize-riggers” (my term) who band together to manipulate the results of online contests, giveaways and sweepstakes.

In this blog post on PRSAY, the official blog of The Public Relations Society of America, I categorize different types of prize-riggers and offer tips for PR pros to consider.

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Where were the paid pessimists?

A look into some marketing and promotional snafus and how they could have been avoided with a crisis management perspective [...]