There is a growing industry of “prize-riggers” (my term) who band together to manipulate the results of online contests, giveaways and sweepstakes.
In this blog post on PRSAY, the official blog of The Public Relations Society of America, I categorize different types of prize-riggers and offer tips for PR pros to consider.
Go to the link and check it out. And if you have comments, you can share them there or below.
About a decade ago, I stopped getting invites to brand marketing and promotions brainstorms. I suppose there’s concern that I’ll dump a bucket of cold water over any creative idea before it’s fully blossomed when that germ of an idea could lead to reputation damage for a client.
“There’s no such thing as a bad idea in a branstorm,” the old saw goes. Okay. But what of the bad ideas that come out of a brainstorm? A recent example:
