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Thoughts and opinions expressed here may not reflect those of my employer:
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Prize-rigging can undermine online promotions

prsayLogo

There is a growing industry of “prize-riggers” (my term) who band together to manipulate the results of online contests, giveaways and sweepstakes.

In this blog post on PRSAY, the official blog of The Public Relations Society of America, I categorize different types of prize-riggers and offer tips for PR pros to consider.

Go [...]

Unions, employers and social media

Labor strike

There was an interesting post in The New York Times today about labor unions’ use of social media to better inform members on negotiations, solicit ideas and also to rebut rumors.  To be sure, unions are also using Facebook, YouTube, Twitter and other digital connections to build momentum for organizing attempts as well.

As unions embrace technology, so [...]

Workplace communications during a crisis

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Former colleague and current Examiner.com columnist, Phil Mann, recently interviewed me for his article, “The importance of workplace communications during a crisis.” 

Key callout:

Donnelly argues that the employee audience is a crucial one that, in an ideal world, should be addressed first or at least simultaneously to the initial release of public information. He [...]

Are you an “expert” crisis counselor?

philosophers

Recently, I guest lectured at UNC Charlotte, where the students continue to ask great questions, including:  “At what point in your career do you know you’re a crisis management expert?  When you know that your counsel is right?”

My stock answer: “I don’t have all the answers, but I’m pretty confident that I’ll make a good [...]

The bridge from nowhere

If you’ve been through a communications coaching or media training session, it’s likely you’ve heard the importance of this formula when asked a difficult question:

Answer  →  Bridge  →  Message

During coaching sessions I’ve conducted, I’ll often get asked “Is this what politicians do?”  My stock answer:  “Some adopt this formula.  Many do not answer [...]