Are there particular industries or companies that attract a larger portion of “social media risk” than others?
A colleague of mine recently asked that question and I thought I would share a version of my response.
Rather than focus on vertical industries or specific brands/companies, it might be more instructive to look at three different categories of the types of anger or scrutiny that can snowball when pushed downhill by digitally networked communities. Here are three that I see regularly:
I’m currently enjoying a late-summer trip with my golf buddies. The schedule is hectic: early-morning Ryder Cup watching, a morning golf round, lunch-on-the-run, an afternoon golf round, high-calorie/fat dinners, no-limit poker and sports talk into the wee hours. Since playoffs are imminent, Major League Baseball is heavily discussed.
Every year, I contend that the home run is overrated. Heavy debate ensues.
I provide context for my runs-scored argument in this article of The Public Relations Strategist, a quarterly publication of the Public Relations Society of America. The baseball analogy helps me may a point about 
crisis management: crisis response gets all the attention, but other elements of holistic crisis management also deserve a share of the limelight.
Check out the article and share your thoughts below, please.
Does crisis response get too much attention? Should experts in our industry do a better job of promoting the importance of preparedness and mitigation elements of holistic crisis management? (Also, baseball fans can let me know if you agree/disagree on my point about the overrated home run!)
