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Thoughts and opinions expressed here may not reflect those of my employer:
Ketchum

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Prize-rigging can undermine online promotions

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There is a growing industry of “prize-riggers” (my term) who band together to manipulate the results of online contests, giveaways and sweepstakes.

In this blog post on PRSAY, the official blog of The Public Relations Society of America, I categorize different types of prize-riggers and offer tips for PR pros to consider.

Go [...]

Unions, employers and social media

Labor strike

There was an interesting post in The New York Times today about labor unions’ use of social media to better inform members on negotiations, solicit ideas and also to rebut rumors.  To be sure, unions are also using Facebook, YouTube, Twitter and other digital connections to build momentum for organizing attempts as well.

As unions embrace technology, so [...]

Workplace communications during a crisis

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Former colleague and current Examiner.com columnist, Phil Mann, recently interviewed me for his article, “The importance of workplace communications during a crisis.” 

Key callout:

Donnelly argues that the employee audience is a crucial one that, in an ideal world, should be addressed first or at least simultaneously to the initial release of public information. He [...]

Ketchum Perspectives: Citizen broadcasting and social media reputation management

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Ketchum, my employer, recently published the latest edition of its online magazine, Perspectives. Some previous posts I created for this blog have been combined and updated for one of the key articles of the magazine.

Check out the article if you:

Are interested in the latest thoughts on the pros and cons of citizen broadcasting  Would [...]

Inoculate the sponsorship of your socially-networked star

Pitchman

Tips to protect sponsors of celebrity stars, especially those who are active on Twitter or Facebook [...]