Tag Archives: tips

Don’t Die on the Vine

I’m far from being a technology early-adopter, but I think that Twitter’s Vine might catch on.  The service allows users to shoot only six-second audio/video clips, which are looped and can be shared through social media.  Its ease and forced brevity makes sense, since I believe people prefer a six-second update on some things, versus a longer YouTube clip.

If a picture is worth 1,000 words, well then a Vine must be worth 6,000.  Marketers, media  and celebrities are already swinging on the Vine.  Agencies like Ketchum are providing guidance.  And clever members of the public are already showing how artistic the medium can be.

Will the service spread and menace like kuzdu, or become an irritant like poison oak?  Time will tell.  Either way, the service may already have implications in accelerating crisis management situations and helping manage these situations.

In the spirit of the service, here are only six quick examples: Continue reading Don’t Die on the Vine

Tourism Pro Questions on Crisis Management

Recently, I led a breakout session at the Florida Governor’s Conference on Tourism.   My topic was “effective crisis management foundations” – a condensed version of a training program that we’ve built at Ketchum.  It’s our belief that you cannot have strong crisis management approaches, nor plans or systems, without the foundation of a strong crisis management leader.   SALES PITCH:  If you’re ever interested in learning more about this leadership training opportunity from Ketchum, drop me a line. 

During the Q&A session, the tourism pros asked questions that may yield lessons for others, so I’ve captured those here.  Disclaimer:  Everything below is paraphrased from memory, since I couldn’t take notes during the session. 


Q:   When an organization faces a determined critic, when should criticisms be ignored, and when is it time to address the critic? 

A:    This is difficult to answer specifically because so many factors need to be considered.  However, in general, begin by analyzing the critic…and the criticisms.  Is the critic credible to your audiences that matter?  Is the critic making an impact on your business?  How much traction might the critic or criticisms gain through social media?  Are the criticisms easy to defend, or do they require deeper explanation?  If the latter, is there a way to tell your side of the story in a compelling way?  These are just starter questions, of course – there are many more factors to consider before “getting down in the mud,” if required. 

  Continue reading Tourism Pro Questions on Crisis Management

NYIT asked, I answered

New York Institute of TechnologyBack in April, I was happy to lead a session on “Managing Online Crises” for a group of students at the Manhattan campus of the New York Institute of Technology. As usual, the best part of the session was addressing some really great questions.  Student-organizer David Shaulov was gracious enough to send a recording of the entire session and I edited clips with some of those great questions, such as:

Following are the remaining edited clips: 

I hope you find these useful.  They’ll also be made available through the Video Clips link above, under About J.D.

Comments?  Questions?  I’d love to hear from you, below.

Terrorism: Seven Starter Steps to Prepare Against the Unthinkable

According to a recent CNN report, the Department of Homeland Security confirmed that attempted terrorist attacks against the United States are at an all-time high.  The department’s May 21 report obtained by CNN also indicates that terrorists are looking for “smaller, more achievable attacks against easily accessible targets.”

Scary.  A word to the wise:  “If You See Something, Say Something.”

Also scary times for U.S. businesses.

Experts who focus on emergencies and disasters have already weighed in with recommended actions.   

It’s a  similar clarion call for corporate communicators to prepare, now, before an attack strikes the heart of a company’s operations.  Here’s a good start of recommended actions:

Continue reading Terrorism: Seven Starter Steps to Prepare Against the Unthinkable

“Ask the Communications Coach” Vol 1., No. 1: Simplifying complex information; experts as presenters

B. Turner sent me a basket of questions to consider for this first “Ask the Communications Coach” post: 

B. Turner:   We both mentioned Pecha Kucha on the HBR blog today, one of my questions is (besides 20×20) what are other tools and methods for communicating complex ideas in limited time?  What tools or tricks do you employ?  A rhetorical question I have is why do we ask people who cannot present — whether they be engineers or human resources — to make presentations?  Does the owner of the content have to be the presenter?

Nice series of questions here, B. Turner.  Allow me to respond in two parts:

Continue reading “Ask the Communications Coach” Vol 1., No. 1: Simplifying complex information; experts as presenters