Category Archives: opinion and insights

Video: my interview with CommPRO’s Brian Pittman

Earlier today, my interview with Brian Pittman – part of his “DESKSIDE WITH…” series – was posted to CommPRO, a marketing communications industry news hub.   Here ‘tis:

I’ll admit that I thought the final video would have been an edited to 4-5 minutes, but the final product clocks in at a meaty 12:51.   If you haven’t got that much time to spend, here’s what we cover:

  • 00:11:  What I’m working on now – moving organizations from “plans” to “capabilities”
  • 00:50:  Crisis implications/lessons on WikiLeaks on companies
  • 4:21:  Biggest mistakes brands make when bad news breaks (hint:  they’re not aligned!)
  • 6:19:  Common elements of companies that manage crises well through social media  (hint:  they’re aligned!)
  • 8:33:  Crisis preparedness New Year’s resolutions
  • 10:18:  How to align crisis response among PR, advertising, marketing, investor relations and corporate communications disciplines and agency partners  (hint:  get aligned before a crisis happens!)

If you have any feedback on the interview, share it with me below.  (And, yes, I know I need a better webcam.)

Thanks!

Dec. 24 Update:  Crisisblogger (and expert) Gerald Baron was kind enough to refer his readers to this interview on his blog.  Thanks, Gerald!

Jan. 20 Update:  It’s nice to see my European colleague Dirk Popp feature this video interview on his blog.  Thanks, Dirk!

100 sides to every story: more perspectives on forced transparency

I’ve heard that there are usually three sides to every story:  yours, mine and the truth.  I’m starting to believe that axiom is changing.  Today, there are probably 100 sides to every story. 

Blame it on rise of social networks, citizen broadcasting and, now, the forced disclosures of copious and raw information proffered through WikiLeaks and its copycats.   Since every person and institution carries a bias, everyone has a competing claim to what they view as truth as all of this information gets publicly dissected. 

This is not necessarily good or bad.  It does raise challenges.

As I stated in my original post on WikiLeaks, we can only begin to scratch the surface on effects and implications for businesses.  As predicted, spinoff sites are already propagating and the leading contender, OpenLeaks, is rumored to launch on Monday.  Therefore, since I already opened this Pandora’s Box with my first post, I thought I’d follow up with more perspectives and implications from the best articles I’ve read since last week:

  • This article from The New York Times highlights the U.S. Justice Department’s efforts to determine if Assange encouraged or helped Pfc. Manning to gain access to the classified data.  This would make Assange a conspirator and would fundamentally undermine his position as “one who simply provides the vehicle for leakers.”  Corporate communicators would be unwise to think a prosecution here will provide a respite.  The copycat sites will likely render WikiLeaks and Assange as merely a footnote.
  • Reason magazine raises two possible outcomes of forced disclosures.  It opines that some companies will keep fewer secrets and behave more carefully, or some will “…try harder not to be caught.”  I don’t like the author’s implication that companies are only shadowy, reckless, or both.  I think one other possible outcome is missing:  that companies and individuals may exhibit more caution with all written, digital transmissions.  It will take time, but the pendulum can swing back on this.  All history is cyclical – there’s no reason to believe that our networked world will always remain as candid and open as it is today.  I also think that “digital fingerprinting” will make electronic communications (and leak sources) less anonymous, which will lead to less leaks.  This article from The New York Times raises several other reasons that future secrets may be kept WikiSafe. Continue reading 100 sides to every story: more perspectives on forced transparency

Implications of WikiLeaks’ forced transparency

Overexposure to sunlight“Sunshine is a great disinfectant,” transparency advocates love to quip.  It’s a solid metaphor.  However, in my opinion, when the folks at WikiLeaks force transparency, we’re talking about a lot more than sunshine.  We’re talking about being bound in the desert sun against one’s will. 

Last week’s WikiLeaks disclosures of a quarter-million confidential American diplomatic cables sent ripples through nearly every corner of government, media, business and elsewhere.  Just wait until the next batch of disclosures occur.  We know that corporate leaks are coming.  Businesses had better be ready.

Implications of future WikiLeaks disclosures (as well as the eventual copycats it will spawn) are far reaching.  It’s probably far too soon to have a firm handle on all of the effects.  Thus, what follows are initial thoughts on implications based on some of the best perspectives I’ve read so far (many of which are captured through links throughout.) 

 

Unchecked power.  Forbes’ Andy Greenberg provides a great verse from his interview with WikiLeaks founder, Julian Assange

Like informational IEDs, these damaging revelations can be detonated at will.

In my view, that’s what makes WikiLeaks especially dangerous.  It’s not a static repository server where people dump secret documents.  Assange and his team have the sole power to hit “publish” or to ignore what they receive.  Only they know when that button will be pushed.   There are many moral hazards here:

  • WikiLeaks can move markets.  What is to stop WikiLeaks team members – or friends-of-friends – from shorting stocks a day or two before a major leak?
  • WikiLeaks is not accountable.  Assange is shadowy; the people who work for him have yet to cast even a shadow.  If their informational IEDs do cause undue harm, what happens?  They shrug?  One writer in The Economist calls the recent release a “poor editorial decision” and recommends “an ethical review board.”  Was the decision editorial?  By what measures would a review board hold this group accountable?  Who watches the Watchmen?
  • Who died and made Assange boss?  In this interview with Time magazine, Assange asserts:  “…It is not our goal to achieve a more transparent society; it’s our goal to achieve a more just society.”  Should one person or organization have the power to damage governments or corporations based on a singular view of what is and is not just?
  • WikiLeaks is not omnipotent.  It believes the latest cable disclosures did not harm soldiers.  Some disagree and believe the leaks have done major damage, such as The Washington Post’s columnist Charles Krauthammer.  Example:

Take just one revelation among hundreds: The Yemeni president and deputy prime minister are quoted as saying that they’re letting the United States bomb al-Qaeda in their country, while claiming that the bombing is the government’s doing. Well, that cover is pretty well blown. And given the unpopularity of the Sanaa government’s tenuous cooperation with us in the war against al-Qaeda, this will undoubtedly limit our freedom of action against its Yemeni branch, identified by the CIA as the most urgent terrorist threat to U.S. security.

  • By design, WikiLeaks enjoys very crafty legal protection.  Assange’s servers are housed in very specific areas of the world, according to The Economist, in order to create “a legal structure that allows him to answer only to his own conscience.”  What other person or organization enjoys that level of power?
  • What if the information WikiLeaks doesn’t post gets used inappropriately?  Let’s not forget that the people at WikiLeaks have raw documents that they (sometimes) redact or choose not to publish.  What if WikiLeaks gets hacked?  What if someone at WikiLeaks sells or uses that data inappropriately, perhaps for nefarious purposes?  How do these hazards remain in check?

  Continue reading Implications of WikiLeaks’ forced transparency

Qantas: 54 alarms (and three cheers)

Earlier this month, I posted some thoughts on key social networking crisis management lessons that may – or may not – emanate from the Qantas A380 emergency landing.  To my knowledge, many of the posed questions have not been addressed on that part of the crisis response.  So let’s continue to set those social media questions aside.

However, let’s not overlook some of the real-world lessons from the situation.   For example, this AP story provides a harrowing account of what the crew faced in the cockpit.  Key excerpts:

“The amount of failures is unprecedented,” said Richard Woodward, a fellow Qantas A380 pilot who has spoken to all five pilots. “There is probably a one in 100 million chance to have all that go wrong.”

But it did.

Engine pieces sliced electric cables and hydraulic lines in the wing. Would the pilots still be able to fly the seven-story-tall plane?

The wing’s forward spar — one of the beams that attaches it to the plane — was damaged as well. And the wing’s two fuel tanks were punctured. As fuel leaked out, a growing imbalance was created between the left and right sides of the plane, Woodward said.

The electrical power problems prevented the pilots from pumping fuel forward from tanks in the tail. The plane became tail heavy.

That may have posed the greatest risk, safety experts said. If the plane got too far out of balance, the Singapore-to-Sydney jetliner would lose lift, stall and crash.

And then there was that incredible stream of computer messages, 54 in all, alerting the pilots to system failures or warning of impending failures.

And now, the important part:

Continue reading Qantas: 54 alarms (and three cheers)

Crisis Management: Mastery and Proficiency

A few weeks ago, I participated in a Ketchum leadership workshop where we probed dependent, independent and interdependent leadership styles.  Respectively, this can be defined most simply as “you do it,” “I’ll do it,” and “we’ll do it.”   Neat.  

During the session, I raised the following:  “It’s tough to lead others if you’re not recognized as having mastered something.  And mastery can only come when you’ve pushed through the complacency of just being proficient.”

Okay, so this wasn’t an entirely original thought.  Just a few hours before the session I happened to have read this Forbes’ article by Amity Shales, which contains this nugget:

(My father, Jared Shlaes…) gave the best career advice I’ve ever heard: There will come a moment when you are bored with an area of study and will want to try something new. But that boredom is the signal you’ve achieved mastery. You’ll be quitting at the moment when it’s most costly to do so. Only a mastered trade can be properly monetized.

How do these thoughts on mastery and proficiency apply to crisis management?  It gets back to a statement I’ve often made.  “It takes about 5-7 years to learn all of the rules of crisis management and the rest of your career to challenge every single one of those rules.”  You have to constantly challenge assumptions and look beyond the obvious to be a master of your craft.  (That’s why I and others strongly favor experienced crisis managers and teams over plans.)  

I’ve recently stumbled on other viewpoints complementary to this one: Continue reading Crisis Management: Mastery and Proficiency