Back in April, I was happy to lead a session on “Managing Online Crises” for a group of students at the Manhattan campus of the New York Institute of Technology. As usual, the best part of the session was addressing some really great questions. Student-organizer David Shaulov was gracious enough to send a recording of the entire session and I edited clips with some of those great questions, such as:
Following are the remaining edited clips:
- How should sponsors best protect themselves from “celebrity endorsements gone bad?” (1:27)
- What makes a crisis management “expert?” (0:25)
- Crisis management mistakes most companies make? (0:39)
- Companies slow to engage through social media? (0:35)
I hope you find these useful. They’ll also be made available through the Video Clips link above, under About J.D.
Comments? Questions? I’d love to hear from you, below.
I’ve had the pleasure of not working with
On June 15, U.S. Congressman Bart Stupak (D – MI)
According to a recent CNN report