Back in April, I was happy to lead a session on “Managing Online Crises” for a group of students at the Manhattan campus of the New York Institute of Technology. As usual, the best part of the session was addressing some really great questions. Student-organizer David Shaulov was gracious enough to send a recording of the entire session and I edited clips with some of those great questions, such as:
Following are the remaining edited clips:
- How should sponsors best protect themselves from “celebrity endorsements gone bad?” (1:27)
- What makes a crisis management “expert?” (0:25)
- Crisis management mistakes most companies make? (0:39)
- Companies slow to engage through social media? (0:35)
Comments? Questions? I’d love to hear from you, below.