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Ketchum Perspectives: Citizen broadcasting and social media reputation management

Ketchum, my employer, recently published the latest edition of its online magazine, Perspectives. Some previous posts I created for this blog have been combined and updated for one of the key articles of the magazine.

Check out the article if you:

  • Are interested in the latest thoughts on the pros and cons of citizen broadcasting 
  • Would like some advice on how organizations should engage in active dialogue through social media before a crisis

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