Tag Archives: communications coaching

The bridge from nowhere

If you’ve been through a communications coaching or media training session, it’s likely you’ve heard the importance of this formula when asked a difficult question:

Answer  →  Bridge  →  Message

During coaching sessions I’ve conducted, I’ll often get asked “Is this what politicians do?”  My stock answer:  “Some adopt this formula.  Many do not answer the questions, however.  They simply bridge to their messages regardless of the questions.  And you shouldn’t do that.”

This week, Rep. Anthony Weiner provides a vivid example of why “bridging from nowhere” is not recommended:

The public is tiresome of these shenanigans.  It’s spin.  I suspect most news outlets will only take a representative seven-second clip from this.  Kudos for ABC News for showing the entire interview.  In doing so, the public can see how Weiner tries several times to completely avoid the questions, often using the same (weak) bridges. 

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A simple body-language “swing thought”

You’ve probably heard that body language is important when communicating. 

How important?  UCLA Professor Emeritus of Psychology Albert Mehrabian believes that non-verbal communication accounts for more than 50% of the success of getting your message across.  (To be exact, Mehrabian believes that words account for 7%, tone of voice 38%, and body language accounts for 55% of a listener’s ability to warm up to you or your message.)

There are nearly twenty non-verbal cues that make the difference between bad and great body language for communicators.  However, when I conduct communications training/coaching sessions, I typically don’t share that list at the beginning of a session.

Why?  I’m a golfer. 

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Three Tough Q’s: Drew Levinson

This blog was only six months old when I was contacted by Drew Levinson, who asked if I would help him learn more about the profession of crisis management.  Drew was certainly no stranger to crises.  As a broadcast correspondent for CBS News, Drew covered terrorist attacks in New York City, Hurricane Katrina, the crash of the Concorde, the Columbine tragedy, and the U.S. Airways “Miracle on the Hudson.”  Drew wanted to take that experience “over the fence” to become a crisis communications consultant.  We made a gentlemen’s agreement to continue talking.  A short time later, we’ve partnered on a few crisis-focused media coaching assignments. 

Drew’s a terrific guy with an insatiable inquisitive spirit – great qualities for journalists and crisis managers alike.   I decided it was time to turn the tables on Drew – to put the microphone and spotlight on him by asking these Three Tough Q’s:

 

Q1:  Based on your experiences and opinion, how common is “thesis journalism,” where more than 50% of a story is written before a company spokesperson is interviewed about a crisis situation?

It’s extremely common.  Most crisis situations are sudden and ongoing breaking news stories.  Therefore the correspondent’s job is to get information to the public as quickly as possible.  That means getting visuals and getting someone to talk.

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2010 reflections: “I now know why I blog”

When I launched this blog on Jan. 7, 2010, I will admit I was flying blind.  But, oh, what places I’ve been!   As a 2010 wrap-up post, here are key things I’ve appreciated and learned through this experience.

 

This is my book.  This blog began as a book outline.  The working title was “Crisis Management in the Culture of NOW!”  Within a week of typing “CHAPTER ONE,” I realized I was racing to catch the sun.  I rationalized that by the time I sought a publisher, there’d likely be a half-dozen books on my topic.  I also found myself reading more crisis-expert blogs to bolster points I wanted to make in the book.  I quickly began calculating the benefits of blog vs. book.

A blog has no shelf-life – it’s a living, breathing thing.  A blog would allow me to explore multiple facets of crisis management and communications coaching, not just the angle tethered to a book title.  A blog doesn’t require “new editions” to be updated.  And – perhaps most enticing – a blog encourages interaction through comments and “likes” and retweets. 

Thus, after a maddening month trying to learn web hosting and WordPress (it’s not nearly as easy as advertised), this blog was born.  If I may be immodest, it’s a lot better than my book would have been.

 

This is my database.  Here’s an admission – I have a terrible memory.  If I don’t write something down, it’s very likely that I’ll forget something useful I’ve created for a client.  (Clients who know me well joke that I’m the perfect crisis counselor – unintended disclosures are unlikely because most details of their ordeal are completely forgotten “within a month.”  Har, har.) 

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“Ask the Communications Coach” Vol 1., No. 1: Simplifying complex information; experts as presenters

B. Turner sent me a basket of questions to consider for this first “Ask the Communications Coach” post: 

B. Turner:   We both mentioned Pecha Kucha on the HBR blog today, one of my questions is (besides 20×20) what are other tools and methods for communicating complex ideas in limited time?  What tools or tricks do you employ?  A rhetorical question I have is why do we ask people who cannot present — whether they be engineers or human resources — to make presentations?  Does the owner of the content have to be the presenter?

Nice series of questions here, B. Turner.  Allow me to respond in two parts:

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